Social Media / Online Media Contractor APPLY NOW

Step into the strange and wonderful world of Paxton Gate.

We’re looking for a sharp-eyed, creative local to capture our mix of curious, macabre, and beautiful ephemera—and share it with the world. If you live for storytelling through images and video, thrive on engaging audiences, and know your way around Instagram, TikTok, and Pinterest, this is your chance to help shape the voice of one of San Francisco’s most distinctive and iconic shops.

Social Media / Online Media Contractor

Since 1992, Paxton Gate has been San Francisco’s go-to destination for quirky, macabre, and nature-inspired ephemera. We’re seeking a creative local contractor to manage and grow our online presence. This role will focus on Instagram, TikTok, and Pinterest, with the potential to expand into newsletters or other media in the future.

Responsibilities:

• Develop and manage a content calendar for Instagram, TikTok, and Pinterest that matches Paxton Gate’s unique brand voice and aesthetic.
• Create original photography and short-form videos showcasing products, events, behind-the-scenes moments, and our in-store experience.
• Write engaging, on-brand captions that balance education, curiosity, and our signature eccentric style.
• Schedule and post consistently using tools of your choice.
• Respond to comments, DMs, and mentions professionally and engagingly, consulting our team when needed.
• Run and monitor paid and organic social campaigns to boost reach and conversions.
• Collaborate with influencers and partners to expand brand visibility.
• Track and analyze performance metrics, adjusting strategy based on insights.
• Provide coverage for occasional classes, in-person events, and store happenings.
• Stay up-to-date on emerging social media trends, tools, and platform updates relevant to our audience.
• Coordinate with in-house staff to capture timely and relevant content.

Qualifications:

• Must be an individual (not a marketing firm) who lives locally and knows—or is excited to immerse themselves in—Paxton Gate’s brand.
• Proven experience managing social media for a business or brand; portfolio required.
• Strong photography and short-form video creation skills; must provide your own tools and software.
• Familiarity with analytics, paid ads, influencer collaborations, and (secondarily) SEO.
• Self-starter who can meet deadlines and set their own schedule.
• Bonus: Interest or experience in plants, natural history, oddities, or related fields.

Work Structure:

• Flexible schedule; remote work is fine, but on-site visits for content capture are required.
• Office space available if desired.
• Ongoing retainer; hours to be determined—submit proposal.

Perks:

• Opportunity to work with one of San Francisco’s most distinctive and beloved shops.
• 40% employee discount extended to contractors during the contract term.

How to Apply:

Please submit the following to the box below or to Careers@PaxtonGate.com:

1. A brief introduction about yourself and your connection to Paxton Gate, or why our brand resonates with you.
2. Examples or links to social media accounts you’ve managed, including specific content you created.
3. Your proposal outlining availability, estimated hours per week, and billing rate.
4. Resume and relevant work experience